I picked up this book expecting it to get somewhat technical about the mechanisms of the brain. However, it lacked the depth and substance I expected (in comparison to other recent popular science books). Parts of it relied upon summarizing very succinctly research findings (such as the chapter on chioce basedon Kahnaman’s work), and others seemed to lack many references at all as the author describes his theories without more than anecdotal evidence (the sort that he warns readers against).
It was nice in that it got me thinking about evolutionary effects on the brain and how different aspects might be (or appear to be) less than optimal, but the arguments were not as convincing as they could have been. Either there is more evidene from the field of psychology that the author did not bother to elaborate on and reference, or there isn’t much evidence to support his ideas at all.
It was worth reading, not so much buying.